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Flamingo Head of Client Strategy Andy Davidson, will be speaking at the IBC Conference in Amsterdam this September on the changing nature of the EPG on TV

Flamingo Head of Client Strategy Andy Davidson, will be speaking at the IBC Conference in Amsterdam this September on the changing nature of the EPG on TV

On Thursday 10th September, Andy Davidson will be part of a panel at the IBC Conference in Amsterdam talking about the changing nature of the EPG on TV.

The IBC - The World of Electronic Media and Entertainment, unites the technologies and business models powering the creation, management and delivery of all forms of electronic media content to consumers in a world where content is everywhere.  From OTT delivery, mobile TV and Cloud production to the economics of Ultra HD, digital cinema innovation and the rise of social television, IBC sits at the forefront of all the recent major changes in the industry.

The EPG has been around for 30 years but the display and function of scrolling has not developed much beyond simple interactivity and in-guide, on-screen video windows. Meanwhile search and discovery technology has advanced online and social media as a video viewing trigger has grown.

The panel will explore how the EPG and user interface is changing and why this helps engage your viewers and users more proactively. Andy will be sharing insights from the viewers' point of view, highlighting the importance of understanding human decision making behaviours as developers create the next generation of EPG interfaces.

For more information, visit the IBC website here.

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