Last year Flamingo set thier own brief, to make our first ever full-length documentary entitled New Chapters - a concept that was driven by our UK Practice.
Over 6 months, Flamingo followed 15 people writing new chapters in their lives: from turning 18 to turning 80, from gaining new freedoms to facing imprisonment. When things change we rewrite our values and our relationships to others. This documentary captures these moments as they happen and explores the resulting changes and why they matter to brands.
Brand activity regularly attempts to trigger action or behaviour change, but there are moments when we are much more receptive to new ideas and behaviours. By better understanding these moments, we can get better at harnessing these natural occasions when people are tuned in and looking for something new.
If you’d like to find out more about our documentary, please get in touch with Faye Hanks in our UK Practice here.