‘Generation News explores newsbrand habits in a connected age, and provides evidence that that those habits are stronger and greater in number than ever before. In a world saturated with news, the role of newsbrands as a trusted lens on the world is more important than ever.’
Flamingo partnered with Newsworks, Tapestry Research & Professor Bas Verplanken of the University of Bath, to explore newsbrand habits in a connected age for this report.
Using an innovative mix of ethnographic and quantitative research, five new newsbrand habits were unveiled.
See the full report on Newsworks website here: http://www.newsworks.org.uk/Topics-themes/generation_news/78136 - and read the feature in The Guardian here: http://www.theguardian.com/media/greenslade/2015/jul/22/how-the-different-generations-consume-their-daily-news
Please get in touch if you'd like to find out more.