We are a global insight and brand consultancy
Flamingo was founded in 1997 by Kirsty Fuller and Maggie Collier, who still run the company. We came into being to deliver incisive, creative brand thinking, illuminated by profound people insight and cultural understanding. We now have offices in London, Mumbai, New York, Shanghai, Singapore, and Tokyo – so we’re working around the world, all the time.
What characterises Flamingo is a spirit of opportunity. We believe in unlocking potential, we’re open to ideas wherever they come from, and we aim to inspire our clients with a sense of the possible, and how to achieve it.
Most successful brands are those that resonate not only with the people who engage with them, but with the wider culture. So by understanding people and brands through a cultural lens, we look to deliver the truly big ideas which create opportunities for growth for our clients.
Since our inception we have built our global business organically, consistently maintaining the quality of our work and of the people who make our culture unique. As a result, we have a built a set of long-term relationships with some of the most admired businesses in the world, and have picked up an impressive array of awards along the way - we've won MRS Best Agency 3 times, and were named MRS Best Place to Work at the 2012 MRS Awards.
Get in touch if you think we could help you.
What our clients and agency partners say
Flamingo is a great partner. We have never met anyone who so intuitively understands our business and brand. We like the smart use of new tools and techniques, and the way of thinking. adidas is All In for Flamingo.
Philip Hambach, Senior Manager - Global Consumer Insight, adidas
Most fast growing research companies quickly fall into the trap of meeting demand by relaxing the quality of their talent. Flamingo has steadfastly avoided this. No matter which team we work with, the output just gets better and better. The melding of deep thinking and creative audio-visual communication sets Flamingo apart from the competition.
Peter Harrison, VP Consumer Strategy, PepsiCo International
We asked Flamingo to come and talk to BBH teams around the world about what characterises great Levi’s advertising, drawing on their many years of experience of our work. Their presentation was so profound in its understanding and so vivid in its expression that I found it truly mesmerising. These people understood our own creativity better than we understood it ourselves.
Nigel Bogle, Group Chairman, Bartle Bogle Hegarty
Flamingo provided richly valuable input to the Guinness Global Brand Team and our two creative agencies every step of the way. Their profound cultural and consumer insights, and clear strategic thinking, provided the platform for us and our key agency partners to create a unique and compelling brand idea which has gained enormous traction across the business and is yielding fantastic output
Ronan Beirne, Guinness Global Marketing Manager (2008-2011)
Flamingo are head and shoulders above anyone else I’ve worked with on multinational projects. Their findings always have the ring of truth. Always find unexpected common ground. Never hide differences that should stay that way. I’ve never left one of their debriefs not knowing more than when I went in nor without a stimulating direction to proceed.
Richard Swaab, Executive Vice Chairman, BBDO Europe
What distinguishes Flamingo is the deep interpretation of the findings and clear direction on what this means to our business. They don’t just do research, they bring intelligence to thinking about the implications of what we hear. We see this intelligence & passion at all levels of their company.
David Brown, Head Consumer Insights, Group Marketing, Standard Chartered Bank (Asia)
We discovered Flamingo about 5 years ago when we were in search of a truly innovative approach to understanding why consumers are so attached to certain articles of clothing. We found them to be so creative and delightful to work with that we sought them out for other initiatives as well. Most recently, Flamingo helped us totally turn around an ‘old’ brand to a revitalized ‘new’ brand. I don’t view them as researchers at all - they are craftsmen/craftswomen at generating insights, but more importantly translating those into strategic thinking and recommendations to achieve our end goal.
Vickie Byrd, Senior Manager, Consumer Insights, Hanesbrands, Inc.
Several factors separate Flamingo from the many other insight agencies that I’ve worked with over the years. They genuinely get to grips with the business objectives of any project and provide innovative, customised ideas. The research itself is always undertaken with great care and intelligence. And most importantly – but often a weak point for many agencies – is the quality of the analysis and insights. Documenting research is one thing. However delivering genuinely powerful potential insights is something else altogether. And Flamingo have delivered this for Westfield every time we’ve worked with them.
Lisa McMyn, Marketing Consultant, Westfield
David Ogilvy famously wrote that more and more people seemed to be using research as a drunkard uses a lamp post - for support, rather than for illumination. So if you're looking for support, I wouldn't bother with Flamingo. They're opinionated. They'll tell you what they think. And their intelligence and candor might mess up what you had in mind. But if you're a business looking for illumination, Flamingo is a great partner. The people at Flamingo are just plain different - they're bright, but they also have a natural curiosity about the world around them. Their thinking is smart yet they are still very grounded in giving a business useful insights - insights that can really help a business build their brands. I couldn't recommend them more.
Pete Smith, Executive Director of Planning, BBDO Tokyo