Introducing FYI
Since we launched our Youth and Leading Edge offering, we've travelled round the world searching for interesting trends, big human truths and inspirational nuggets.
Instead of letting all this insightful goodness float around our international offices, we decided to condense it all into a bi-annual 'Flamingo Youth Intelligence' magazine, and give it to all our clients as a little present. So, we had a think about what FYI should be, and decided it had to:
- Be global in scope, drawing on the expertise of all our offices and inspired by the ideas we encounter on our travels. We'll zoom in on particular markets, and we'll pan out for an international perspective.
- Be conscious of client needs. FYI is not about ideas for ideas' sake; we will always ask ourselves, 'How can this be leveraged by brands?'
- Be about young, leading edge people, their lives, their values and their changing relationships with brands. We've defined youth very loosely as 16-30-year-olds but we're less interested in leading edge as an age and more in leading edge as an attitude and a state of mind. We've noticed a real commonality within this age range, a shared culture whereby teens and adults listen to the same music and wear the same trainers. Ultimately, technology is a unifier and a leveller providing this connected generation with a shared means of self-expression, community and communication.
We believe that in order to understand this connected mindset you have to reposition yourself within an ever- changing media landscape, which is why we speak to young people using blogs, chatrooms & bulletin boards and why we've developed research methodologies which embrace all that the internet has to offer.
If you would like to be sent the current edition of FYI please email annie.auerbach@flamingo-international.com
If you would like to commission a special bespoke edition of FYI focussing on your market / target / category please get in touch too: annie.auerbach@flamingo-international.com
