Our Philosophy

  • Research

    We use a wide and varying range of approaches and tools in the work we do, but we are not guided by methodologies. More than anything we apply our own intuition and experience to any research problem. Research should be enabling, it should inspire. It should not be thought of as a consumer arbitration process.

  • Thinking

    Research without thinking is at best superficial, and at worst dangerous. Our role is to work through consumer response, looking at where that response comes from, and what it means for brands going forward.

    Our language skills and backgrounds contribute to a worldview which takes cultural relativism as a given; this leads to marketing solutions that understand cultural idiosyncrasies, while looking to the big idea which gives a brand its force. We are proud that our thinking has helped many of the world's great brands.

  • Strategy

    The guiding philosophy behind the founding of Flamingo was a desire to offer deep understanding and strategic recommendations to enable the most forward-looking and effective brand management. We help brand teams and ad agencies make connections with consumers, but we also aim to inspire them to keep their brands fresh, fascinating, even, in turn, inspirational.