Flamingo Brand Consultancy

The Flamingo approach to consultancy is both creative and rigorous; it's creative because we bring to bear a broad spectrum of experience from advertising planning, to client-side marketing together with our well-established credentials in getting under the skin of global consumer cultures; it's rigorous because we don't market consultancy 'products', preferring instead to design a programme from the ground up. The names we've given aren't trademarks – they're examples.

Our approach often involves the internal perspective of workshops or idea-generation sessions, combined with the outside perspective of consumer insight or expert opinion. It might be extensive – or it might be as simple as dropping by for a chat.

• Ignition

  Ignition is an imaginative and productive way to kick off those big strategic projects, by ensuring that everyone is on board and shares the same expectations.

  It's a workshop day, broken out into focused brainstormings, and mini challenges designed to trouble shoot, stimulate and inspire. The aim is to fuel the project with a wealth of ideas and hypotheses, understand everyone's start points and viewpoints on the competing ideas and to build consensus as to the ideal output.

• Brand Clinic

  Designed to take a step back from the tactical day-to-day issues of brand management, the Brand Clinic provides a clear strategic direction for your brand. Flamingo acts as facilitator and expert to a three stage process –

  • Diagnosis – to understand where the brand is now, what emergent trends it faces it in the present and future, and the likely future position of the brand if all continues 'as is'.
  • Treatment – to look at the brand's essence and underpinning values in new ways, with a view to redefining positioning for new circumstances.
  • Prognosis – where the treatments could get us, the implications of change, and the critical path needed to get the brand to it's new position.

• Brand Stretch

  We have considerable expertise in brand stretch, built up over a decade of global studies for some of the world's great consumer brands.

  We're firm in our view that brand stretch is not a process of asking consumer 'permission' for a new development. Rather, we work to understand the destination category, the home category and the brand's consumer, so that a strategic evaluation can be made of the opportunity and risks for the brand.

  Our work combines qualitative consumer insight, semiotics and workshop days with the client team to understand all the issues in the round.

• Fast Forward

  Fast Forward is an accelerated brand or brand development forum. Held over one or two days, we start by bringing the team together for idea generation and brainstorming sessions to generate new ideas. We then mock these ideas up to consumer friendly format, where they are presented to multiple research groups.

  Feedback from this is then fed back into the 'second generation', which is again refined with consumer or expert input to produce final, focused ideas.

  Whether it's n.p.d., brand communications or customer service, FAST FORWARD can help to break the log-jam. It's highly efficient, and a good team building exercise too.

• Naming Workshops

  An example of our workshop approach, our naming workshops provide a means quickly to generate a set of names for a new brand or new product variant.

  We start from a 'campaign tablecloth' which maps out your positioning and target. Through the course of an intensive day we use visual, verbal and aural stimulus, role-play exercises and projective techniques to generate names - which then have to go through a rigorous reality check before being 'brought to the table.'

• Social Equity

  Social Equity research and consultancy helps brandowners to understand and leverage the essential new business issue of corporate social responsibility (CSR). It empowers brand managers to -

  • Enrich current consumers' links with the brand, and make the brand salient for new ones, in ways other brands have not even thought about yet.
  • Get the most from CSR spend – make sure corporate social initiatives are working hard for the brand
  • Come up with creative, salient solutions to brand positioning and communication problems

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