Flamingo Expert Network
Le Messie – Asia
Le Messie is Creative Director and founder of street fashion label FALSE and it's subsidiaries: FALSE Sounds; FALSE Mag; FALSE Design and The Black Watch Co. In addition he is also Art Director at leading independent culture webzine: SlamXHype.com. With a strong understanding of youth culture within the underground creative industry, FALSE has grown rapidly from a small entity in 2005 to an internationally recognized brand with high profile retail accounts across the globe. Based in Singapore, but mainly focusing on territories in and around the region, America and Europe, FALSE have garnered a cult following. Brand collaborations range from industry names like Sheone and Sabre Sunglasses to international Hip Hop artists like Lupe Fiasco and Talib Kweli. In addition Le Messie is highly touted for his music production work for Lupe Fiasco on Atlantic Records and his pivotal The Black Watch Co – an independent high quality timepiece project. He has a deep understanding of the Youth Culture in regard to strategic international fashion and branding: looking ahead of the pack to bring about the ideas, concepts and answers which garner brand success.
